Svenklas [meaning “Victory for the Youth” in Norse]
At Svenklas, we are driven to create products for those who take risks and create opportunities. We exist to celebrate the human spirit of self-expression and discovery. Experimenting and Creating. We value time and experience above all else. Inspired by the world around us, we create products for people who like to do more, own less and spend time on the things that really matter.
With sustainability at the forefront and inspired by the vast yet beautiful Himalayan landscape, we’re on a mission to prove that aesthetics, design and sustainability don’t have to be mutually exclusive. We found that anything synthetic materials can do, natural materials can do better. Channelling the simplicity and beauty of the great outdoors, our minimal, functional and aesthetically appealing products are infused with a distinct streak of luxury with carefully chosen features. The result? A product that moves seamlessly with you at every step of your journey.
The Svenklas Difference
We put sustainability at the centre of everything we do and are committed to create a sustainable future for our people and planet. It is an evolving goal and definition, and we don’t have all the answers. We created Svenklas to show that you don’t have to sacrifice style for sustainability and you can actually produce great looking products in a sustainable way. 70% of a company’s environmental impact happens at the raw material level. From choosing a partner to selecting a fabric, we base our decisions on how we can lower our impact. Clean energy-powered manufacturing. No toxic chemicals. Plant based natural materials. Carbon footprint reduction.
Highest quality and luxury-grade premium materials
We started Svenklas with the mission of making highest quality products in the world. What does that mean to us? It’s selecting the best materials and bringing them to you in a sustainable way. While others in the industry are sourcing cheaper leather to compete on price, we’ve been able to maintain our Grade-A quality. Grade-A means using high quality hides sourced directly from certified local factories in Italy, Turkey, Spain and Argentina. Our third-party testing lab guarantees it’s the only quality used in our collection. The result? Verified luxury products at a truly radical price.
Simplicity in design
We’re dedicated to create products with timeless appeal that you turn to again and again. Our products are designed to last and we want you to carry them for years to come. That’s why we stay away from trends. With minimalism as our core design principle, each product expresses our appreciation towards simplicity. No randomly-placed pockets, no redundant zippers, no unnecessary lines. Each element is carefully considered to make your everyday journeys effortless and efficient. Simply put, we’re passionate about making beautiful products for modern travel, the kind that brings joy to every step of your everyday journey.
We honor the art of making things by hand and are committed to partnering with artisanal workshops. Our artisans are people whose families have been in the traditional artistry business for generations. Our products are handcrafted by these expert artisans and craftsmen to exacting standards and an unrivaled attention to detail. And they put their utmost dedication and attention into every product that passes through their hands.It is our way of sharing the thrilling sense of discovery, impeccable level of quality and passion for beautiful, handmade products.
Luxury quality made attainable
The traditional premium designer retailers mark their products up to 8-10X. Not us. Because we use a direct-to-consumer model, we give you the highest quality at best prices all year round. Our overhead is much lower, and we pass these savings on to you. We’re proud to sell our products directly to you at prices unseen in the traditional luxury retail model. It’s the very simple system at the heart of everything we make.
Highest standard in working conditions
We believe that luxury goods should create value for everyone who’s involved in the manufacturing process. That’s why we chose to work with factories with high labor standards. We selected a manufacturer that is focused on providing an exceptional working experience for everyone in the team. Competitive pay, fair working hours, and a community-oriented working environment create an atmosphere where everyone wants to give all and takes pride in making the best products in the world. A product that moves seamlessly with you at every step of your journey.
Svenklas Founders, Nischal and Nikhil
Inspired by minimalism and brought together by the love for simplicity, Nischal and Nikhil started Svenklas with a shared vision to build a design driven sustainable lifestyle brand that focuses on creating artfully designed products to aid in your everyday journeys and make quality a part of your life. Taking inspiration from Nordic heritage and Himalayan landscapes, they adopted the name Svenklas to create products which are rich in meaning and story - while focusing intently on design, sustainability, artisanal craftsmanship and highest quality. They spent months finding the best factories before they found the ones that mirrored their vision for Svenklas. What emerged from this partnership were products that emboldened the best of luxury while combining modern functionality and minimal aesthetics. Products that would speak to generations of people who know the distinction between quality and quantity.
Inspired by minimalism and brought together by the love of simplicity, Nikhil and Nischal started Svenklas with a shared vision to build a design driven lifestyle brand that focuses on creating artfully designed products to aid in your everyday journeys and make quality a part of your life.
Taking inspiration from Nordic heritage, they adopted the name Svenklas to create products which are rich in meaning, quality and story - while focusing intently on design, premium materials, artisanal craftsmanship and reasonable prices. They spend months finding the best factories before they found the one that mirrored their vision for Svenklas.
What emerged from this partnership were backpacks that emboldened the best of luxury while combining modern functionality and minimal aesthetics. Backpacks that would speak to the generations of people who know the distinction between quality and quantity.